What we do

We are an independent marketing consultancy specialising in brand and trade marketing.  Areas of expertise:

Brand Marketing

Trade Marketing


  • Brand positioning

  • New brand development

  • Brand portfolio & architecture

  • Consumer research

  • Marketing mix development

  • Trade channel marketing

  • Trade presentations

  • Category management

  • Category development

  • Pricing & promotional strategy

  • Activity planning

  • Shopper research

  • Range reviews

  • Sales strategy

  • Account portfolios

  • Key account management

  • Account planning

  • Buyer relationships

  • Negotiation

  • Display

  • In store execution

  • Internal structure, process, communication and commercial planning cycle


  • identify market gaps and unfulfilled consumer needs to provide the basis for sustainable brand innovation

  • help innovation processes and product development

  • develop credible differentiated and inspiring positioning platforms

  • help ensure the right product portfolio and brand architecture structure

  • can advise across all areas of the marketing mix

  • help suppliers of products or services develop existing and new brands.

  • advise on trade channel strategy, category management and sales strategy.

  • assist retailers develop their shopper proposition and select product ranges to maximise profitability

  • can set up internal processes to improve cross functional communication and activity planning.

  • provide project based solutions and can work with your commercial teams to help implement changes.

  • underpin all the above with insightful consumer and shopper research supported by brand and category development experts

  • provide interim resource to plug gaps in your team or get initiatives off the ground


BrassKnocker Consulting

  • is run by a husband and wife team

  • accesses a network of professional and experienced associates with specialist skills (qualitative research, quantitative research, shopper research, market segmentation, semiotics, space planning, display equipment development etc)

  • has combined experience in brand and channel marketing of over 30 years

  • is based in Hampshire, England

  • is part of BrassKnocker Enterprises Limited


Please contact us if you would like to discuss how we can contribute to your business.