| |
GERMAN |
BRITISH |
|
1. The financial system favours |
long termism |
short termism |
|
2. The marketing function emphasises |
sales and financial analysis |
marketing and market response |
|
3. Consumers look for |
high quality performance |
value for money and economy |
|
4. Advertising is |
more explicit and technical |
more implicit and humorous |
|
5. Vocational qualifications of staff |
comprehensive system |
middle level missing |
|
6. Top management qualifications |
highly technical,
less work experience |
general,
more work experience |
|
7. Work attitudes of staff |
adherence to procedure |
personal initiative |
|
8. Decision making style |
risks calculated
decisions slower |
risks uncalculated
decisions faster |
|
9. Management emphasis on |
reliability |
flexibility |
|
10. Managements value |
efficient operations |
strategic awareness |