Dagmar Ebster-Grosz and Derek S. Pugh
Anglo-German Business Collaboration: Pitfalls and Potentials
Basingstoke: Macmillan Business, 1996

Dr Dagmar Ebster-Grosz

This book reports on the results of a research project on cross-cultural business collaboration based on the experiences of subsidiaries of British companies in Germany and German companies in Britain. Packed full of fascinating mini case studies, the book uses the personal experiences of senior managers at the cutting edge of the cultural divide to examine a number of key issues.

These include: What are the major factors in Britain and Germany contributing to the differences in their economic performance? What are the important problems in day-to-day interaction between British and German managers and how they can be ameliorated? What business benefit may be derived from Anglo-German cooperation?

List of Contents

Acknowledgements

1. The objectives of the present research
2. The sample and methods of the study
- Appendix: Interview schedule
3. Cross cultural collaborative configurations in Anglo-German business
4. Cultural influences on British and German marketing
- Appendix: Empirical examples
5. Qualifications and skills of British and German managements - the views of the managers
6. Organizational behaviour in British and German firms
7. Problems in cross-cultural parent-subsidiary relationships - the views of the subsidiaries
8. Pitfalls and potentials of Anglo-German business collaboration
References
Index

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