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evening events:
Guests
welcome, Certificate of attendance available. For more
information or to make a booking, click on the events below or
ring Janet on +44(0)1908 659262. Please
do make an effort to support your local alumni group
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Half
day professional development workshops
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Half day professional development workshop
Friday 5 November, OU regional office East Grinstead. To make a booking click
here >>
Re-evaluating Competitive Strategy in B2B markets
The recent economic turmoil has resulted in many changes - not the least in
how your customers have re-evaluated their product and service buying
options. So what does that mean for your competitive environment? Old
competitors may have disappeared; new competitors emerged; geographic shifts
have occurred in many global industries and changes in customer behaviours
have created new indirect competition.
This workshop will concentrate on three important aspects of understanding
your competitive environment. We will:
- Begin by defining your markets, developing market maps and
competitive frames - from the customers' perspective. How do your customers
view the alternatives to your products and services in addition to the
direct competition?
- Evaluate differing information sources. Finding external information
today is comparatively easy, but how can we evaluate what is most important,
integrate it with internal knowledge and maintain a competitive watch?
- Finally, and most importantly, how can we convert competitive
intelligence into competitive strategy?
Applying the theory and putting it into practice in complex B2B markets
isn't always as easy as it sounds in the text books. This workshop is
designed to be practical and applied. Using theory, models and case studies,
participants will be able to take time out from their day to day activities
and work through the key components to re-evaluate their sources of
competitive advantage.
Half day professional development workshop
Friday 26 November 2010, Portland Place, London 0900 registration and
coffee, finish 12.30pm.
LinkedIn - What is all the fuss about?
To make a booking click
here >>
Mark Williams MD and founder of ETN Training will deliver an engaging
workshop about what LinkedIn is and how it could be of great benefit to
everyone in business;
Areas covered include;
- How your network works
- Who you should be connecting with and why LinkedIn's big secret!
- Groups
- Profile tips and more
Check out Mark's LinkedIn profile at www.link2mark.co.uk
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Business School Annual Lecture - your help needed
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Do you have a contact for a business speaker for the School's annual 2011
Lecture? Please send any recommendations to Christine c.sargent@open.ac.uk
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MyPal
- OU Library access for MBA graduates - new databases added
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Through MyPal you now have access to the
OECD iLibrary database as well as the humanities based Project Muse
OECD iLibrary includes access to OECD
textual publications - including the publications of the International
Energy Agency (IEA), the Nuclear Energy Agency (NEA), the International
Transport Forum (ITF) and access to OECD statistical databases
Project Muse has full text of 145 journals
covering literature and criticism, history, the visual and performing arts,
cultural studies, education, political science, gender studies and
economics. The OU subscribes to the Humanities package only.
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Browne
review of HE Funding and Student Finance – a message from Martin Bean, Vice
Chancellor of the Open University
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The
Browne Review, published yesterday, recommended
that, for the first time, all part-time students in England
studying 40 credits or more should have the same support for the
cost of learning as full-time students. We must continue to make our
case by our advocacy and by our actions.
This week we launched a new website
to help us marshal and support all of our many ambassadors. The Four in
Ten website http://fourinten.org/ makes
the case for the 39% of all undergraduates in
England
who choose to study part-time but who don’t yet have the same entitlement
to funding as their full-time counterparts. As the debate grows in the
coming weeks, we will be asking our friends, students, alumni and honorary
graduates to support us by writing to their MPs, joining the public debate
and offering their stories and experiences to strengthen our case. The Four
in Ten website gives them the tools to do this.
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Discounted
Management Books
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Get the latest business thinking at a great price! McGraw-Hill is pleased to
offer a 40% discount on the Book of the Month and a 20% discount on a
selection of best-selling titles. Just click on the 'buy book' button on this
page to take advantage of this offer.
For more details and bulk sales discounts,
please contact Jon Shipley via email: jon_shipley@mcgraw-hill.com
or
phone +44(0)1628 502950
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| News
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Quick
Links
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My Personalised Alumnus Library
(MyPal)
of online library resources continues to expand in number and
quality.
New databases: Source OECD,
Open Research Online and Best of Biz have been added. Major new
journals including Management Today and the British Journal of
Management will also be accessible. The OU Business School are
financing this package which remains free access to alumni. This
new package continues to put the OU Library in the forefront of
service provision – most universities offer no online resource
access to their alumni. If you don’t use it we might lose it!
Go to the secure Members' area
of the alumni website www.open.ac.uk/oubs-alumni
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OU
Business School group
4242
members |
Your MBA alumni association has
launched a dedicated OU Business School group on Linkedin. Linkedin
is an online professional networking service, used by over 10 million
professionals worldwide. It allows members to connect with each
other and expand their business contacts. Through this website you
are able to search and view OU Business School group members'
profiles as well as their networks. You see much more than a
name. All connections are controlled by you, this is an opt in
only.
How to join: There is no
charge to join Linkedin, or to join the OU Business School group on Linkedin. You are pre-approved as a member of the OU MBA
alumni association and can join the group immediately by clicking on
this link:
https://www.linkedin.com/e/gis/2297/739F3E3270B6/
You will need to use the same e-mail address with Linkedin as the one to which
this e-newsletter is sent. You can add this address
additionally to your existing Linkedin profile.
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The OU Business School is an Academic
Institutional Member of Chatham House, Europe's leading
independent international affairs think tank.
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Founded in 1920 in the aftermath
of the First World War. MBA alumni can benefit from a 20% individual
membership discount paying only £205 pa which includes access to more than
100 events a year with speakers ranging from international leaders, UK
politicians, senior diplomats, international business leaders, leading
academics, Chatham House researchers and other experts. Alumni can also access the Chatham House website with its forward events
calendar, archive of speech recordings and transcripts, articles from the
monthly magazine The World Today and bimonthly journal International Affairs,
briefing papers, research reports and other publications.
To join http://www.chathamhouse.org.uk/membership/academics/members_list/
click on OU Business School and enter password OUBS
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Other Useful Links
Browse
past issues
Tell us what you think
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News and information on the School and the OU
OUBS
Alumni Website
OUBS
Website
OU Alumni
website
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Update your details
If
you need to change any of your contact details, email, home or
work please go to the alumni website at www.open.ac.uk/oubs-alumni click
on 'update your details'
on the home page. If you have not registered your details or opted
into the membership directory please do so now and keep connected
to this thriving international
network.
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Alumni
Offers
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OUBS Courses. Discount vouchers are available to graduates who wish to take
a further
course (one per annum). Contact us for
your personalised voucher. Contact: oubs-alumni@open.ac.uk
Get your own website for £99 -
ideal for
small businesses and consultancies, add pages and features as your
business expands. Details and enquiries: www.getsetup.net.
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No charge sign up to Pay As You Use Call-handling
service. Get your calls answered by your named PA in your
company name and your administration sorted. No minimum or monthly fees,
simply pay as you go, set up in minutes. Call 08451 30 00 30 or register
on line at www.corebusinessnetwork.com
and quote OUAO.
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About
this newsletter
|
This newsletter's purpose
is to keep you updated on news about the OU/OUBS and its
various products, the alumni association, offers and
affinity deals, alumni events and just about anything
else that you request. Offers have been selected as
appropriate for our readership. The companies and people
offering them are not necessarily connected to or
endorsed by the OUBS.
We would also like to receive news
from you (with web links) that I can circulate to the
rest of the association. You will see that many of the
items link you back to the alumni web site at www.open.ac.uk/oubs-alumni
where you will also find the news site, events listings
as well as the on-line membership directory. If you are
not there it is probably because you have not opted in
and we need your permission and signature for data
protections reasons. Email oubs-alumni@open.ac.uk
for the necessary paperwork.
E-mail newsletter format and unsubscribe requests
You are receiving this newsletter because you have
supplied your e-mail address to the OUBS Alumni team.
Your e-mail address will not be passed to a third party
without your permission. We would like as many people as
possible to be able to view this newsletter in formatted
HTML (i.e., with a better layout, colours and links to
online resources). If your e-mail program cannot read
this, or you would prefer to receive a text-only
notification when the newsletter is ready to read online
please click here or e-mail oubs-alumni@open.ac.uk.
If you currently receive the text reminder and would
like to start receiving the HTML version via e-mail
please click here.
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For all comments and contributions please contact:
Christine Sargent (c.sargent@open.ac.uk)
Alumni Relations Manager
OUBS Alumni Office,
Michael Young Building,
Walton Hall,
Milton Keynes MK7 6AA
Tel +44 (0)1908 652874
Fax +44 (0)1908 655102
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Newsletter designed
and distributed in association with
© The Open University Business
School 2009
+44 (0) 845 300 6090
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